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Blog

Journalism is not dead, it is not even on a respirator.

 Yes, the world is changing (shocking revelation #1). New technologies – particularly social media – are changing the ways news is served up and consumed (shocking revelation #2). And “influencers” like Donald Trump and Facebook are popularizing the idea that news is “fake” (shocking revelation #3)....

Industry / Blog

What's the Deal with these Keywords?

In recent years, the term 'keyword' has evolved from a fun buzzword to a critical part of the marketing lexicon. And not surprisingly, because of its quick adoption, the term's definition and meaning have become skewed. My desire to better understand keywords was one of...

Blog / Agency

What are the Five Fundamentals of SEO?

Did you know that for B2C companies, 89 percent of purchases start with a search query and 65 percent for B2B companies, with the majority of traffic going to the top three positions on the search engine page results? With the importance of SEO continuing...

Blog

Memo to Non-Animal Eaters: Don’t Brag and Don’t Apologize.

So, Christian, my son, serves up this little vegan/vegetarian gem via text: Q. How can you tell if someone’s a vegetarian? A. Don’t worry, they’ll let you know. I must admit, after nearly 18 months on a plant-based (vegan) diet, which all began voluntarily after watching the Forks...