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Industry / Blog

What's the Deal with these Keywords?

In recent years, the term 'keyword' has evolved from a fun buzzword to a critical part of the marketing lexicon. And not surprisingly, because of its quick adoption, the term's definition and meaning have become skewed. My desire to better understand keywords was one of...

Industry / Blog

Congratulations Home Depot, You Lose!

Despite being a devoted customer and a dedicated shareholder of The Home Depot for the better part of the past decade, I have finally thrown in the towel and given up. This company simply does not care about me as its customer, so I simply...

Industry / Blog

Feminism. The Marketing Revolution.

Feminism. The advocacy of women’s rights on the basis of the equality of the sexes. Millions of women around the world stood together on Saturday, January 21 for The Women’s March on Washington in order to support this one word and everything it represents. One word....