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Spokespersons are the voice and image of their brands. It is essential for all designated company
spokespersons to be trained to communicate honestly and effectively.
Media training should include: a strategic approach to media
relations, basic etiquette, relationship building and effective communications.
Sweeney offers clients three media-training programs: Media
SavvySM Basic, Media Savvy Intermediate and Media Savvy
Advanced. From fundamental concepts of communicating with the media, to advanced multi-media mock interview training,
clients can select the level that is the right fit for their organization.
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