SWEENEY ENTERS NEW MARKET; OPENS N.C. OFFICE

June 28, 2004– Sweeney, a Cleveland-based, independent public relations firm, has opened a full-service office in Wilmington, N.C., 201 North Front St. Jennifer Roba, group manager with Sweeney, has been promoted to vice president, N.C., and has relocated from the agency’s Cleveland headquarters to Wilmington.

“Geographic expansion, as a means to better service our clients and fuel future agency growth, is a primary mission of the agency,” said Sweeney president and founder Jim Sweeney. “We chose Wilmington, N.C. because it is conveniently situated within the Baltimore, Atlanta and Miami triangle region. This location provides easy access to a number of our current clients, target metropolitan areas and business enterprise zones.”

Sweeney provides PR services and counsel to a diverse, national client base, ranging from industry-leading, publicly-traded companies, to start-up organizations and small businesses. The agency's core Practice Areas include: association, financial, franchise, healthcare, industrial, insurance, retail, sports and technology.

Sweeney’s full-service brand of PR encompasses traditional PR services, such as media relations and training, publicity, crisis management and community relations, as well as services that are conventionally viewed as marketing communications, including: advertising, direct marketing, sales support, e-mail marketing and web development.

Founded in 1986, Sweeney is a full-service, independent public relations firm that helps businesses of all sizes build their brands and accomplish objectives by focusing on communications and relationships with their key audiences. For additional information visit www.sweeneypr.com.