SWEENEY TAPPED BY AVERY DENNISON TO LAUNCH NEW PRODUCT; ONE OF FOUR NEW ACCOUNTS LANDED IN FIRST QUARTER 2006

April 13, 2006 ­­– Sweeney, a full-service marketing and public relations firm, has been selected to assist Avery Dennison, a global leader in pressure-sensitive technology and self-adhesive solutions, to launch a new attachment product for the automotive manufacturing industry.

Sweeney/Wilmington is working with Avery Dennison’s Specialty Tape Division and Hurshman Design Group to brand the new product, create marketing materials (sales kit, direct mail, Web site and Web advertising), and conduct publicity and media relations.

Sweeney/Wilmington has also been selected by Braden Sutphin Ink Company, Cleveland, OH; Webb/Mason, Baltimore, MD; and the Ohio Bone & Joint Institute at University Hospitals Health System, Conneaut, OH, to develop and manage marketing and public relations campaigns.

Founded in 1986, Sweeney is a leading, full-service marketing and public relations firm with offices in Cleveland (headquarters) and Wilmington, N.C. For additional information visit www.sweeneypr.com.