SWEENEY TO LAUNCH THE FIRST AND ONLY EPA REGISTERED INSECTICIDE CHALK

Nov. 8, 2006 ­­– Sweeney, a full-service marketing and public relations firm, has been selected by Osmegen Incorporated to launch Dead-Fast™, the first and only EPA registered insecticide chalk. Osmegen (Allentown, PA) is a leading manufacturer and marketer of Natural MagicÆ brand odor control products.

Sweeney is managing a national product launch campaign, which includes national trade and consumer publicity and media relations, as well as target guerilla marketing initiatives in select geographic markets. The agency developed the strategic campaign plan with the priority goal being to educate retailers and consumers about the industry’s first and only EPA registered insecticide chalk.

Founded in 1986, Sweeney is a leading, full-service marketing and public relations firm with offices in Cleveland (headquarters) and Wilmington, N.C. For additional information visit www.sweeneypr.com.