SWEENEY SPORTS MARKETING LANDS EXCLUSIVE CONTRACT FOR CLEVELAND EDITION OF THIS WEEK IN FOOTBALL

New sports marketing opportunity to benefit Northeast Ohio organizations

May 10, 2006 ­– Sweeney Sports Marketing, the sports and sponsorship arm of Sweeney, was named the exclusive marketing partner for the Cleveland edition of This Week in Football, Ohio’s most widely distributed fan magazine.

With editions in Cleveland, Cincinnati and Columbus, This Week in Football is the only marketing property dedicated to previewing games locally, regionally and nationally, from high school to the NFL. The Cleveland edition’s 13 weekly issues will be distributed to more than 300 McDonald’s, Donatos and National City Bank locations throughout 12 Northeastern Ohio counties this fall including, Ashtabula, Cuyahoga, Geauga, Lake, Lorain, Mahoning, Medina, Portage, Stark, Summit, Trumbull and Wayne.

"In Ohio, football is king, from high school to the pros," said John D. Fahlgren, president of FSM Group and proprietor of This Week in Football. "This Week in Football Cleveland edition is a special opportunity for Northeast Ohio organizations reaching the more than 80,000 Northeast Ohio football fans who read the magazine each week."

The publication delivers prognostication, news, statistical updates and authoritative commentary from big names in Ohio football, including former Ohio State quarterback and current ESPN college football analyst Kirk Herbstreit.

"We believe this opportunity provides a significant advertising and marketing opportunity for organizations seeking to reach Northeast Ohio’s rabid football base and sports fans in general," said Dominic J. Litten, group manager of Sweeney Sports Marketing. "It will also help the firm foster business opportunities and advance our leadership position in the sports marketing arena."

The Sweeney Sports Marketing practice was formally established in 2000 to focus on the marketing needs of the Westfield Junior PGA Championship and has gone on to support such entities as the Junior Ryder Cup, Westfield Cup, USASA Veterans Cup, McManus Racing and Cleveland Clinic Sports Health, among others.

Sweeney Sports Marketing markets sports related brands, products, services and events through strategic planning, publicity and media relations, advertising, community and government relations and sales support services. The group helps clients build awareness, secure sponsorship, drive attendance and sales, expand their market and enhance their brands.

Founded in 1986, Sweeney is a leading, full-service marketing and public relations firm with offices in Cleveland (headquarters) and Wilmington, N.C. For additional information visit www.sweeneypr.com.