CARE SERVICES NAMES SWEENEY AGENCY OF RECORD

Summary: Full-service marketing and public relations firm Sweeney has been selected by Care Services to manage the marketing of its Diabetic Care Services and Diabetic Express business units.

CLEVELAND – February 2, 2009 – Care Services, a leading mail order provider of diabetic supplies and prescriptions, has named Sweeney, a full-service marketing and public relations firm, to manage the marketing of its Diabetic Care Services and Diabetic Express business units.

Diabetic Care Services and Diabetic Express are the nation’s largest home-delivery providers of diabetic care supplies dedicated exclusively to the needs of the nation’s more than 17 million diabetes patients. In addition, Diabetic Care Services and Diabetic Express offer the widest range of diabetic supplies and prescriptions.

“Diabetic Care Services and Diabetic Express are unique in virtually every aspect,” said Jim Sweeney, Sweeney president. “They are exclusively dedicated to diabetes care, they are independently owned and operated by a registered pharmacist, and they are unmatched in their passionate care for diabetes patients of all ages.”

Sweeney will implement market research, media planning, advertising, social media, publicity and media relations, and direct marketing to heighten awareness of the corporate and business unit brands and drive traffic to customer call centers and web sites.

About Diabetic Care Services and Diabetic Express

Based in Eastlake, Ohio, Diabetic Care Services and Diabetic Express offer the convenience of complete one-stop shopping for diabetes supplies, including more than 1,000 brands of blood glucose monitors, test strips, lancets, syringes, insulin, lotion and creams, insulin pump supplies, sugar-free food and candies and a full line of prescription medications.

Diabetic Care Services accepts both Medicare and private insurance with little or no out of cost expense to the customer. Diabetic Express accepts MasterCard, Visa, Discover and American Express.

About Sweeney

Sweeney, established in 1986, is a leading full-service marketing and public relations firm with offices in Cleveland, OH (headquarters) and Wilmington, NC. For additional information, visit www.sweeneypr.com.