SWEENEY FILLS OUT SPORTS MARKETING ROSTER WITH SUMMER EVENTS

June 10, 2005 -- Sweeney Sports Marketing Group has added two major amateur sporting events to its summer schedule -- Westfield Cup and the USASA Veteran’s Cup.  The Cleveland-based public relations and marketing firm also will provide consultation and support to the Westfield Junior PGA Championship for the fifth straight year.

Westfield Cup, the nation's premiere preseason collegiate soccer tournament, will be held Aug. 18-21 at Lee Jackson Field on the University of Akron campus. The event,which is sponsored by Westfield Insurance, features competition among eight Division I men’s and women’s teams, plus soccer clinics, guest speakers, food and games for attendees. Sweeney is providing public relations and marketing consultation, and media relations support.

The 2005 United States Adult Soccer Association (USASA) Veteran’s Cup will be held June 22-26 at Veterans Park game fields in Wilmington, N.C. The event will include approximately 2,000 players, and is expected to attract an estimated 3,000 attendees.  Sweeney is providing strategic consulting and coordinating media and government relations efforts leading up to the event.

The Westfield Junior PGA Championship, celebrating its 30th year, has a rich tradition of featuring golf’s rising superstars, including Tiger Woods, Grace Park, Phil Mickelson and Michelle Wie. More than 10,000 spectators are expected to attend the 2005 Championship, July 13-16 at Westfield Group Country Club, Westfield Center, Ohio.

Sweeney’s Sports Marketing Group has more than 18 years of experience building, managing and supporting successful sporting events and programs, including: the Westfield Junior PGA Championship, Junior Ryder Cup, McManus Racing, Cleveland Clinic Sports Health Group, USASA Veteran’s Cup and Westfield Cup.

Founded in 1986, Sweeney is a full-service,independent public relations firm that helps businesses build their brands and achieve corporate objective by focusing on communications and relationships with their key audiences.Visit www.sweeneypr.com for additional information.