Publicity & Media Relations
The most respected and valued brands are built on publicity. Both traditional and online media coverage – particularly the type that establishes an organization’s leadership position – not only reaches the masses, but carries with it the integrity and credibility of the media reporting the story. In short, it has been prescreened, scrutinized and authenticated by experts.
Publicity and media relations is a cornerstone service of Sweeney. We employ it to launch new companies and new products, to revitalize established ones and to build and protect relationships and reputations.
Media Database Development and Management
News Materials Creation
[news releases, press kits, audio/video clips]
News Materials Optimization
News Conferences, Media Tours
Media Contact [inbound and outbound]
Feature Coverage
Monitoring/Analysis/Management
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