Social Media
Social media marketing works because the marketplace is tuned in to social media. Consider that more than 80% of Americans currently use social media on a monthly basis. And they are not just kids; more than half of adults ages 35-44 are in social networks, while better than 70% of adults in the 55+ age category use social tools monthly.
Social media marketing is about engaging audiences and initiating conversations using one or more of a wide range of social media tools – Blogs, Micro Blogs, Online Chats, RSS, Widgets, Social Networks, Social Bookmarks, Message Boards, Podcasts, Video Sharing Sites, Photo Sharing Sites, Virtual Worlds, Wikis and other Social Media Platforms.
Sweeney specializes in helping organizations use social media tools, sites and applications to connect with customers and prospects.
Evaluation/Strategy/Planning
Involvment
[blogging, podcasting, viral video, social networking]
Identity/Reputation Management
Monitoring/Analysis/Management
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