All articles about Big Data

Blog

Put Your Current Data & Analytics To Work

Data and analytics can be extremely helpful in learning about your customers and prospects’ behavior and predicting future behavior. And the good news is… you do not need an expensive data and analytics system to take advantage of the data you already have at your...

Blog

2 Big Mistakes Marketers Are Making With Big Data

Our industry is all a buzz about big data, but just because you have it does not mean you are using it correctly. Here are two big mistakes marketers should be aware of and work to avoid. 1. Interpreting the Data Wrong Big data is only as...

Blog

Let's Define Digital Advertising. Please and Thank You.

Yesterday, we read this NY Times article - Biggest Advertisers Are Sending Their Dollars to Digital - and it sparked some debate in the office. I highly respect the NY Times and its journalistic standards, but this article wreaks of inconsistencies and lack of clarity...

Blog

Lies, Damned Lies, Statistics and Big Data… DTA!

One of the many problems with "research, statistics and big data" is the concept that whoever has the information has the knowledge and therefore has all the power. Unfortunately most people have no experience, no training and no idea how to gather, analyze and/or use...