All articles about bloggers


Savvy Bloggers are Shifting the Product Review Landscape

The landscape of blogger relations and product review campaigns is changing. Through our ongoing work with bloggers - from mommy bloggers to baking bloggers, fitness bloggers, weight loss bloggers, DIY bloggers, and bloggers with diabetes - we have seen a significant shift in how bloggers...


6 Tips for More Impactful Blog Reviews

Earlier this year we shared 8 Ways to Determine a Blog’s Value.   Here are six tips to drive more influential blogger reviews: 1.  Set expectations. You are sending a product sample to a blogger for review.  Develop a personal letter that thanks the blogger for his...