All articles about blogging

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So your company wants a blog…

Blogging is a long-term, committed relationship, not a date. In order to create a successful blog, you need to give yourself to your readers, and keep giving them reasons to come back. Following are some high-level considerations to make before launching your blog. User-Friendly Blog Design Design your...

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So You Want To Be An Industry Thought Leader….

This is a lofty goal and one many organizations aspire to achieve.  The identity of some brands as prolific or high tech product innovators may serve to naturally position them as industry thought leaders simply due to the nature of their corporate structure.  However, there...

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5 Ways to Maximize Your Case Studies

A case study detailing the specific results of how your company or product helped overcome a unique or difficult challenge can be a powerful marketing tool.  Since developing case studies is often time consuming, be sure to maximize their use.   Here are our top five tips...

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6 Tips for More Impactful Blog Reviews

Earlier this year we shared 8 Ways to Determine a Blog’s Value.   Here are six tips to drive more influential blogger reviews: 1.  Set expectations. You are sending a product sample to a blogger for review.  Develop a personal letter that thanks the blogger for his...