All articles about digital marketing

News / Agency

Sweeney Becomes Sprout Social Agency Partner; Is Certified in Software

Taking digital to the next level is a key priority for Digital Marketing Manager Rachel Dill and Digital Marketing Specialist Meg Kruger. “For us, helping Sweeney clients to deliver an exceptional customer experience through digital marketing strategies at exceptional value is the biggest opportunity and...

Blog

Maximizing Trade Show Connections On and Off the Show Floor

Team Sweeney is gearing up for a year packed full of trade shows, with the first-ever combination Outdoor Retailer + Snow Show kicking it off next week. We’ll be hitting the road to Denver, unveiling the latest advancements and collaborations our clients have in store...

Blog / Agency

Three Tips For Adding Social To Your B2B Marketing Plan

For a long time, many B2B companies ignored social media, thinking it was the exclusive domain of consumer businesses. In fact, we routinely had to show our B2B clients their target audiences were in fact engaging in social. But the times are changing and we...

Blog / Agency

If it doesn’t come from the news media, is it still news?

It’s no secret the popularity of video has been on the rise for several years now. People love the direct connection and engagement social media ‘stories’ and live streaming bring to the table. Brands, politicians, celebrities, editors and consumers are using social media ‘stories’ and live...