All articles about LinkedIn

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Is LinkedIn Becoming the Next Facebook?

What Gives with LinkedIn? Mental challenges, nostalgic photos and other non-business related posts are creeping into LinkedIn feeds. Yet this content is receiving quite a bit of engagement. A few recent examples are below. Be sure to note the engagement. Is LinkedIn the place for this content?...

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Establishing Experts on LinkedIn

LinkedIn is a valuable social media tool for many businesses and is often overlooked as just a resume/job-seeking platform. While it is certainly beneficial for those uses, it can also serve as a tool for marketing your experts and ultimately your company. There is a...