All articles about media relations


Mastering Media Relations in the City of Oaks

I love the chance to get out and network with other professionals in my community – especially through awesome organizations like PRSA. This year, I was lucky enough to have their Southeast District Conference here in Raleigh. The pre-conference, lunch keynote and afternoon breakout sessions were...


Maximizing Trade Show Connections On and Off the Show Floor

Team Sweeney is gearing up for a year packed full of trade shows, with the first-ever combination Outdoor Retailer + Snow Show kicking it off next week. We’ll be hitting the road to Denver, unveiling the latest advancements and collaborations our clients have in store...


Media Relations: How to Succeed When All You Get Is Voicemail.

Pitching and media relations 10 years ago was much easier than today. Why? Because a decade ago editors, reporters and news producers used to answer their phones. Today, however, media professionals are plagued with smaller staffs and the need to report news faster. Today, reporters...