The gazebo was $599 at the store and only $319 online. The table and chairs were $799 at the store and $599 online. That is a total savings of almost $500! And to top that off, by purchasing the patio set online using his Sears credit card, it was interest free for one year!
This was not an isolated experience either. My father-in-law also purchased an optic cable from Sears.com for $12.99 yet it was $30 at the store.
I was shocked. According to the associate he spoke to at Sears, the company can reduce costs online because it is not paying an associate commission and it eliminates the labor required to stock the product.
Is Sears turning back to its roots as an Internet catalog retailer?
It certainly would appear that way. Just a last month Sears Holding Company launched a new retail drive-through concept called MyGofer.com. You can read more about it here. You simply place your order one of three ways - online at mygofer.com, using the mygofer mobile app or by calling an agent. Mygofer.com sends you a text message when your items are ready. You head to the location and they put the items in your car.
I will definitely be watching Sears next move. When it starts reducing retail location space it will be confirmation that Internet and mobile app shopping is the wave of the future.
You simply place your order one of three ways - online at mygofer.com, using the mygofer mobile app or by calling an agent. Mygofer.com sends you a text message when your items are ready. You head to the location and they put the items in your car.
Mygofer.com offers more than 100,000 items, including everything from food to appliances, jewelry, bedding and clothing. But don’t get too excited. Sears just has one test location in Joliet, Ill as of right now.
Is this the next generation of shopping?
Possibly… especially for moms who dread taking kids to the grocery store. However, I’m one of those touch and feel kind of people. Even when it comes to the grocery store, I would prefer going into the location when it comes to selecting produce and meats.
The other issue is the location of MyGofer.com. If there is a close location, that is great. However, if the location required a 20-minute or more drive, it would be just as fast and easy to pop into the corner grocery store.