All articles about news

markeTING

In the Land of Marketing, Publicity is Still King.

Anyone with an agenda can source one study or another that appears to support their claims about the shifting marketing impact of one or another strategy – advertising, social media, direct  mail, mobile. But the truth is media news coverage resulting from publicity is still the...

exeQnAtion

Tools for Monitoring Chatter on the Web

Want to see what’s going on with your brand or company on the web? How about your competitors? While there are many monitoring systems out there that cost a pretty penny, there are also several free ways you can monitor your industry, company, campaigns, products,...

markeTING

Forget About the Death of Print Media; News is on Life Support.

Flying back from Atlanta yesterday, I purchased and attempted to read through the September issue of WIRED magazine. Talk about "57 Channels and Nothin' On". I've been in the business for more than three decades now and I still had to struggle to figure out where...

exeQnAtion

Respond to Breaking News to Secure Media Coverage

Pitching a new or existing product, company spokesperson or useful tips are all successful ways to secure media coverage for your brand year-round. But there is one strategy you can use to secure immediate media attention-it just requires vigilance and a bit of strategic thinking. You...