All articles about online marketing

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Free Tool for Scheduling Posts on Instagram

Managing Instagram can be a challenge for marketers – the platform has limited desktop tools and doesn’t allow its API to be accessed by third party platforms. This prevents scheduling posts ahead of time and makes managing engagement a little tricky. Plus, it’s difficult to...

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The Best Experience I've Ever Had Shopping Online

I know, it's a bold claim. But I'm 99% sure it's true. Warby Parker offered me the best shopping experience I have ever had when purchasing something online. "Why", you ask? Let me explain. I needed a new pair of prescription glasses and didn't want to...

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Advertising? Have a Plan of Attack

You have decided to pursue an advertising strategy.  You are ready to get creative, perhaps even design an award winning campaign. Wait a minute; hold your horses. Developing your goals, messaging (what you want to communicate about your brand/product) and target audience are all key considerations...

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How to Determine if Online Advertising will Benefit Your Brand

Considering online advertising, but not sure where to start?  Or maybe you discovered one website you feel is a direct fit for your target audience and want to test it.  The key is to develop and assess an online advertising strategy evaluating all opportunities across...