All articles about PR

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Free Tool for Scheduling Posts on Instagram

Managing Instagram can be a challenge for marketers – the platform has limited desktop tools and doesn’t allow its API to be accessed by third party platforms. This prevents scheduling posts ahead of time and makes managing engagement a little tricky. Plus, it’s difficult to...

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Trade Show Planning & ROI

We know trade shows can be an expensive operation. Between the booth space, travel and manning the booth with the right amount of experts and sales people, having an efficient and effective trade show marketing strategy is important to deliver the best ROI. Having just returned...

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Tools for Monitoring Chatter on the Web

Want to see what’s going on with your brand or company on the web? How about your competitors? While there are many monitoring systems out there that cost a pretty penny, there are also several free ways you can monitor your industry, company, campaigns, products,...

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A Quick Refresher Course in Marketing

My niece hit me up on Facebook last night with a most excellent request: Uncle Jimmy- Was hoping I could pick your brain for a moment? What would you say are the major differences between PR & marketing/advertising? Not in a technical sense, but rather, your opinion,...