All articles about Research


Where Are Your Key Influencers Hiding?

We have been tapping influencers for many years from celebrities to athletes, media, bloggers, YouTube stars and more. But recently influencer marketing has become a buzzword in the public relations and marketing world. And rightfully so; key influencers can help support your public relations, marketing,...


3 Ways to Get to Know Your Audience

One of the first questions we typically always ask our clients is: who is your target audience? If you are not sure who your company’s target audience is, rest assured, you’re not alone! That’s one of the best parts about incorporating strategy into marketing and...


New Data: Teen Social Media Usage

Today, Pew Research Center published its findings on U.S. teen's use of social media (ages 13-17) based on a survey that was conducted beginning Fall 2014 and ending just this past month. While this research covers the landscape of technology use in regards to what teens...