All articles about Social Media Marketing


What's Your Instagram Identity?

Brands who use Instagram as a marketing tool should assess brand identity on the platform when creating an Instagram strategy. Just as you would think of visual criteria for ads, brochures and other marketing collateral, Instagram is a another form of visual representation of your...


Five Tradeshow PR Tips

Tradeshows are a great way to cultivate relationships with media. While many companies focus on customer relationships (as they should), it is also a chance to spread the word about the latest and greatest products and/or services, and position the company in the industry. How?...