All articles about strategy


Strategy First, Tactics Second

Too often we see clients jumping right into tactics. Let’s create a video. Let’s send out a news release. Let’s create an Instagram page. Spending time strategizing provides a chance to document the situation, document your goals/expectations, document the target audiences and more. Plus, it will...


Where Are Your Key Influencers Hiding?

We have been tapping influencers for many years from celebrities to athletes, media, bloggers, YouTube stars and more. But recently influencer marketing has become a buzzword in the public relations and marketing world. And rightfully so; key influencers can help support your public relations, marketing,...


3 Ways to Get to Know Your Audience

One of the first questions we typically always ask our clients is: who is your target audience? If you are not sure who your company’s target audience is, rest assured, you’re not alone! That’s one of the best parts about incorporating strategy into marketing and...