All articles about trade show marketing

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5 Critical Questions to Maximize Trade Show ROI

Trade shows can be a large investment for brands including hundreds of thousands of dollars spent on trade show booths, sponsorships, marketing, special events, staff time and more. The last thing you want is to walk away from a show asking what did we accomplish?...

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Trade Show Planning & ROI

We know trade shows can be an expensive operation. Between the booth space, travel and manning the booth with the right amount of experts and sales people, having an efficient and effective trade show marketing strategy is important to deliver the best ROI. Having just returned...

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LIGHTFAIR Recap: Trade Show Marketing

We've worked in the lighting industry for the past 7 years, so LIGHTFAIR International (LFI) is a trade show we frequent. It's always fun to see how companies continue to make the show more entertaining for trade show attendees. After working media appointments at our client's...

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Outdoor Retailer Summer Market: Show Floor Day 1

The Outdoor Retailer Summer Market is hands down one of our favorite trade shows of the year. It brings together the most passionate outdoor enthusiasts to showcase and talk about the latest innovations. While we're at the show to meet with media and launch promotional activities...